American Express -Eras
Role - ACD, Animator
Agency - Barbarian
Role - ACD, Animator
Agency - Barbarian
In my role as the Associate Creative Director and one of the animators for the Amex Elevated Membership - "Your Era" Refresh project, I played a pivotal role in transforming a strategic client brief into visually captivating and emotionally resonant creative content. The focus of the project was to refresh the successful "Your Eras" Paid ads and redirect the narrative towards highlighting specific benefits that Amex offers its Card Members.
My responsibilities encompassed the translation of conceptual ideas into tangible visual assets. Through the art of storyboarding, I conceptualized and illustrated key scenes, ensuring a smooth and seamless transition from the client's strategic vision to animated content. As a collaborative force within the project, I contributed to the enhancement and evolution of the "Your Era" campaign, ensuring that the refreshed content effectively communicated the distinct advantages and value propositions available to Amex Card Members.
My responsibilities encompassed the translation of conceptual ideas into tangible visual assets. Through the art of storyboarding, I conceptualized and illustrated key scenes, ensuring a smooth and seamless transition from the client's strategic vision to animated content. As a collaborative force within the project, I contributed to the enhancement and evolution of the "Your Era" campaign, ensuring that the refreshed content effectively communicated the distinct advantages and value propositions available to Amex Card Members.
