DWR - Design Exploration
Role - Art Director, Designer
Agency - Born Group
Role - Art Director, Designer
Agency - Born Group
As the Designer and art directed on this project, I led the transformation of DWR's digital presence. As the purveyor of the largest selection of authentic modern furniture, lighting, and accessories, ranging from old-school to contemporary, DWR held a rich history that posed a unique challenge. The objective was to infuse a more modern feel into their dot com without veering into the territory of either looking too commonplace like Ikea or appearing soulless with excessive sterility.
In the course of this endeavor, we delved into the rich history of DWR and embarked on a journey to bring their digital platform to life. Our collaborative exploration took us to CT, where we closely collaborated with DWR on visualizing the future of DWR digital. Introducing bold colors and crafting a blown-out Product Detail Page (PDP) that offered a more immersive experience than they were accustomed to, we aimed to strike the perfect balance between vibrancy and sophistication.
In the course of this endeavor, we delved into the rich history of DWR and embarked on a journey to bring their digital platform to life. Our collaborative exploration took us to CT, where we closely collaborated with DWR on visualizing the future of DWR digital. Introducing bold colors and crafting a blown-out Product Detail Page (PDP) that offered a more immersive experience than they were accustomed to, we aimed to strike the perfect balance between vibrancy and sophistication.
