JBL Audio Social Visual Identity
Role - ACD, Designer,
Agency - Barbarian
Role - ACD, Designer,
Agency - Barbarian
Taking charge as the lead designer and creative director for JBL Audio, a prominent brand in the audio industry, I embraced a unique challenge presented by the company. JBL sought to establish a meaningful connection with the dynamic Gen Z audience and develop a visual identity that resonated with this tech-savvy and creative generation.
In this exciting role, I not only navigated the complexities of the project but also managed a team under me, balancing both design and strategic responsibilities. My primary focus was on crafting a visual identity that not only appealed to the Gen Z demographic but also fostered engagement with content creators. Steering the project from conception to execution, I ensured that our vision seamlessly translated into a captivating and resonant identity.
Beyond design, my role involved strategizing and briefing the client on activation strategies tailored for significant events and partnerships. This comprehensive approach, coupled with effective team management, allowed us to not only meet JBL's unique challenge but also to exceed expectations in connecting with the vibrant and influential Gen Z audience.
In this exciting role, I not only navigated the complexities of the project but also managed a team under me, balancing both design and strategic responsibilities. My primary focus was on crafting a visual identity that not only appealed to the Gen Z demographic but also fostered engagement with content creators. Steering the project from conception to execution, I ensured that our vision seamlessly translated into a captivating and resonant identity.
Beyond design, my role involved strategizing and briefing the client on activation strategies tailored for significant events and partnerships. This comprehensive approach, coupled with effective team management, allowed us to not only meet JBL's unique challenge but also to exceed expectations in connecting with the vibrant and influential Gen Z audience.
