Michelob Ultra - Team Ultra
Role - Art Director, Designer,
Agency - Analog Folk
Role - Art Director, Designer,
Agency - Analog Folk
As a key contributor to Team Ultra, a vibrant community united by an active lifestyle, a wellness-oriented perspective, and the shared joy of the occasional beer, I played a pivotal role in shaping its identity. Within this community, members strongly believe that connection, camaraderie, and the infusion of fun are integral elements of a healthy lifestyle, and they actively collaborate to manifest these values each day.
My leadership on Team Ultra under the Michelob brand extended to managing a team of creatives. In addition to shaping the community's identity, I took on the responsibility of overseeing and guiding a group of talented designers in the production and conceptualization of assets. From dynamic banners and innovative site designs to engaging social assets and impactful campaigns, our collaborative efforts were dedicated to enhancing the Team Ultra experience. This endeavor aimed to not only reflect the essence of an active lifestyle but also to foster a sense of unity and well-being within the community, showcasing the collective creativity and talent of the team under my management.
My leadership on Team Ultra under the Michelob brand extended to managing a team of creatives. In addition to shaping the community's identity, I took on the responsibility of overseeing and guiding a group of talented designers in the production and conceptualization of assets. From dynamic banners and innovative site designs to engaging social assets and impactful campaigns, our collaborative efforts were dedicated to enhancing the Team Ultra experience. This endeavor aimed to not only reflect the essence of an active lifestyle but also to foster a sense of unity and well-being within the community, showcasing the collective creativity and talent of the team under my management.
