Root Insurance x Facebook
Role - Art Director, Designer
Agency - Mustache
Root is working with Facebook to create a digital campaign that changes the car insurance game. They are growing fast, and want customers to download their app, where they can take a driving test to get a car insurance quote, and see how much money they can save. The concept we proposed was to feature good/safe drivers as film heroes and give a sexy, cinematic treatment to safe driving. My team was tasked with coming up with the aesthetics of the campaign and to find interesting ways to freak with Facebook’s ad platform. This required us to come up with ideas to promote Root through Facebook’s Canvas features, like tilt to pan, and story features like hold to pause, along with many others. The client was extremely happy and I def hope to partner with the Facebook Ad Team again.